In this tutorial I will explain how to set up your HTML head section. To begin let’s look at some of the code we will use. The red section is the code I want to draw your attention to because it is the code that search engines will use to index your site. <!DOCTYPE html [...]
In this tutorial I will explain how to set up your HTML head section. To begin let’s look at some of the code we will use. The red section is the code I want to draw your attention to because it is the code that search engines will use to index your site.
<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<title>Pencil Drawings</title>
<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″ />
<meta name=”Description” content=”Realistic charcoal and pencil drawings by artist Reuel Feenstra. Pencil drawing galleries, drawing tutorials, tips, and techniques are available here.” />
<meta name=”Keywords” content=”pencil drawings, drawings, pencil drawing galleries, drawing tutorials, tips, techniques”>
<meta name=”Subject” content=”Pencil Drawings” lang=”en” xml:lang=”en” />
<meta name=”ROBOTS” content=”INDEX,FOLLOW” /> <meta name=”revisit-after” content=”3 days” />
<link rel=”stylesheet” type=”text/css” href=”http://yoursite/yourstylesheet.css” /> </head>
<title>Pencil Drawings</title>
The first section is your title section. It is between the two tags <title> </title>. This is the title of the page you are working on that will appear in a tab once your site is loaded by an internet browser. And, once your site is indexed, it will be used as the link for your page in a Google, Yahoo, or Bing search. The title you choose is very important. It must be researched because it must be able to bring traffic to your web site. I used Google Adwords Keyword Research Tool to look for a good keyword for this page. I ended up with HTML head as my major keyword. That is why I chose to name this page HTML Head Setup.
<meta name=”Description” content=”Realistic charcoal and pencil drawings by artist Reuel Feenstra. Pencil drawing galleries, drawing tutorials, tips, and techniques are available here.” />
Your description has to fit with your title and your keywords. You will notice in the example the title is pencil drawings, and so the description also contains the words pencil drawings. Your description must contain your exact keyword at least once, and maybe even twice.
<meta name=”Keywords” content=”pencil drawings, drawings, pencil drawing galleries, drawing tutorials, tips, techniques”>
The HTML head section of your site MUST contain keywords. They are the words that are naturally sprinkled throughout the content of your web page. For example, if your keywords are pencil drawings, then you MUST use the words pencil drawings every once in awhile throughout the the page. Not graphite sketches, or something close to the keyword. The EXACT keyword or keywords must be used. In every paragraph, try to use the keyword(s) at least once.
<meta name=”Subject” content=”Pencil Drawings” lang=”en” xml:lang=”en” />
Adding this tells search engines the subject of the page (kind of like your title) and the language of the page.
<meta name=”ROBOTS” content=”index” /> <meta name=”revisit-after” content=”3 days” />
The last two tags tell the robots to index the page. This information you can also include in the sitemap xml document for your web site. If you choose to not have your web page indexed, add “no follow” instead of “index”.
That`s all there is too it. Research your keywords and add them throughout your HTML head section. In time, your will find out that search engines are directing more and more visitors to your web site!
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One Response
Although everything explained in this tutorial is common knowledge to successful internet entrepreneurs, to the new website owner, this tutorial will be extremely useful.